🧭 Two Paths. One Passion. Which Sewing System Fits You Best

Marjorie Vaudreuil
July 07, 2025

Author: Marjorie Vaudreuil. Sewing Pattern Secrets, Design Secrets, TheSewingBuzz.com and TheSewingBrew.com

Hi Crew,

Let’s set the record straight.

For years, Joann was the only game in town for most folks who needed fabric, thread, or a decent zipper that didn’t come in a bulk Amazon bag with 40 of the wrong colors. And then—poof—gone.

If you live in a town where Joann was your only fabric source, and it disappeared without so much as a thank-you-for-your-loyalty, you’re not imagining things. For many of you, the nearest bolt of fabric has been a 90-minute drive… or a checkout cart full of guesses online.

But now comes something quietly significant:
Michaels has acquired Joann’s private-label brands—and they’re not just putting them on a shelf. They’re building out real sewing sections in their stores.

Let me explain exactly what this means for you.

🪡 What Michaels Actually Bought

This wasn’t a store buyout. Michaels didn’t take over Joann’s leases, and they didn’t resurrect the old buildings.

What they did do is something smarter:

They acquired Joann’s intellectual property
And the full lineup of Joann’s private-label product lines

That includes things you might actually care about:

Big Twist® yarns: Value Plus, Twinkle, Posh, Baby Bear—yes, those are coming back
Sewing tools, machines, and brand-name notions: Pellon®, Clover®, FISKARS®, VELCRO®, DMC®, SINGER®, Brother®, Oliso®—already in inventory or rolling out
Fabric bolts, pre-cuts, and broadcloths: showing up in aisles as we speak

🏬 How Many Michaels Stores Are In On This?

Let’s talk numbers.

There are roughly 1,300 Michaels stores across the U.S. and Canada.

As of now, 680 stores have already added fabric sections
280 more are confirmed to receive full sewing expansions by year’s end
That’s roughly 960 total stores—about 74% of all Michaels locations

Not all of them are built the same. Some have dedicated cutting stations and full aisles. Others are retrofitting existing space with just enough for a basic selection. The rollout is happening strategically, based on space and demand.

🧵 What’s on the Shelves?

This isn’t a rehash of old Joann stores. It’s curated, modernized, and expanding fast.

Here’s what shoppers are already reporting in fabric-equipped Michaels locations:

Two full aisles of fabric by the yard
Displays of Big Twist yarn (with even more coming later this year)
Shelves of stabilizers, threads, elastic, interfacing, cutting mats, and other essentials
Sewing machines and gadgets from names you know—SINGER, Brother, and more

Online? Michaels.com now boasts over 10,000 fabric options, with fabric-related search traffic up 77% year-over-year.

If that’s not a signal, I don’t know what is.

🔍 How to Find Out If Your Store Has Fabric Yet

Here’s how to check without driving 45 minutes and walking in cold:

Go to michaels.com
Click “Find a Store” (top left) and enter your zip code
Click on your store and scroll to “Store Features”
Look for keywords like:
- Fabric
- Sewing
- Yarn Expansion

If you see those, you’re in luck. If not—don’t give up. That store might be on the year-end rollout list.

Tip: You can also call and ask directly. Just say,

“Have you added a fabric section since Joann closed?”

A quick call could save you a trip.

✂️ What This Means For Real-World Sewists

If you’ve felt stranded without access to fabric for the last few months—or even years—you’re about to get your footing back.

Not through a return to the way things were. But through something more strategic: a better-built, broader-reaching system from Michaels that’s bringing the essentials back to your fingertips.

It won’t look like the Joann you remember. It might not smell like it either.
But if you sew for your family, your income, your legacy—or even just your peace of mind—you now have aisles again. And that counts.

So walk into your Michaels with your head held high. Ask them where the fabric is. Check the bolt ends. Touch the cottons. Peek at the thread weights.
They might not understand what they’re stocking—but you do.

And if your Michaels doesn’t have it yet?
It probably will.

Because people like you—the ones who still care about doing things right, cutting straight, and finishing well—are exactly who this fabric is coming back for.

Best,

Margie

🧵 Two Paths. One Passion. Which Sewing System Fits You Best?

See the Offer

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If you’re wondering what the real difference is between Sewing Pattern Secrets and Design Secrets, here’s the short version: both are powerful, professional-grade resources—but they serve two very different purposes.

Sewing Pattern Secrets is your go-to when you want variety, speed, and access. With over 155 patterns (and new ones added monthly), you can sew for yourself, your kids, your partner—even your craft booth. It’s built for real-life sewing: practical, clear, and instantly rewarding. You can log in and start stitching within minutes—everything’s organized, with full written instructions, videos, and fabric links at your fingertips. Whether you’re brand new or just want to get sewing faster, this is your pattern vault.

Design Secrets, on the other hand, is a focused learning experience. It’s for the sewist who wants to elevate—to refine their skills, master fine sewing techniques, and understand how iconic fashion design works from the inside out. It delivers 26 couture-aligned patterns 86+ lessons, one drip at a time, each connected to a high-fashion pattern in women’s sizes 6–24X. Lessons include: style lines, fitting adjustments, and details that take your garments from “homemade” to “handmade with excellence.” If you’re ready to think like a designer and sew like one, this is your track.

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— Molly

Below are some of the 155+ patterns included in the database….

Men’s Staples

Instant access to 155+ patterns, instructions, and tutorials — right at your fingertips!

Essentials with Creative Ideas on Redesigns

Staple Dresses and Skirts

Halloween and Parties

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Maternity

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Ready to dive in?

If you’re already a member, head straight to the database and grab these patterns now. Access Link

Not a member yet?
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Sew something wonderful,
💛 Margie
Founder, Sewing Pattern Secrets

See the Offer

If you’re the kind of sewist who craves precision fit, couture finishes, and elegant results—especially for women’s garments in sizes 6 to 24X—then you’ll want to take a hard look at Design Secrets.

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👉 Want in? Click here to learn more about Design Secrets »

Already an SPS member?
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GAMES ARE BACK!

Made by Molly McGuire with the crossword maker from Amuse Labs

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🧵 Reinvent the Chemise Set: From Lounge to Luxe with These Clever Hacks

✨Turn your casual basics into a head-turning summer ensemble with a few smart tweaks.

www.thesewingbrew.com/p/reinvent-the-chemise-set-from-lounge-to-luxe-with-these-clever-hacks

🦟 Create Your Own Rain and Bug Resistant Windbreaker Vest with Cell Phone 📱Pockets! 🌧️

Supply List Links Inside

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🌸 👚 Sizes 6–24? The Monique Blouse Is Built for You

Pattern Links Inside

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More from Sewing Pattern Secrets

We offer a database of over 155+ sewing patterns, instructions, 50+ supporting sewing tutorials, and 5 ebooks. Learn more .

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